Built by People Who Understand Small Business

Nine Years in Enterprise Software. Now Building for Small Business.

I spent nine years in fintech and banking — from Smartstream Technologies to Backbase to Credit Suisse to UBS, where I became Associate Director at 27. I learned not just how to write software, but how to communicate ideas, formalise processes, and drive delivery across distributed teams. I led the largest banking integration in Swiss history, architected platforms for wealth management clients across three continents, and hired and mentored developers across EMEA.

When AI emerged, it changed everything. I saw what was possible when you combined deep engineering experience with large language models — not chatbots bolted onto websites, but genuinely intelligent interfaces that understand content, answer real questions, and guide visitors to what they need. That is the technology behind PromptMySite.

But I kept hearing the same thing from small business owners: "This is brilliant, but I can barely keep my current website updated." That was the moment it clicked. The technology works. But asking a busy business owner to configure an AI widget, manage a knowledge base, and review analytics dashboards is unrealistic. What they actually need is someone to handle the whole thing: the website, the AI, the content, the updates. So that is what PromptMySite became.